Qualitative research is a methodological approach with particular theoretical concerns and a range of methods, often exploratory in nature.
While often defined in opposition to quantitative research, this is not a simple binary relationship; in fact, mixed methods approaches often yield rich and complex information about their subjects. The following are some key characteristics of each approach:
qualitative research
quantitative research
mixed methods research
Qualitative approaches tend to ask more “how” questions, seeking to understand the entire scope of a phenomenon or situation and how those involved perceive their own experiences.
Different types of approaches have different focuses:
Asking qualitative research questions:
Creswell (2008) recommends the following approach:
Components to consider in design:
Maxwell’s (2013) model has five components: